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Beauty Industry

Beauty Retailer Trends Revealed

Industry players highlighted beauty trends at this morning's HBA session.

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By: Jamie Matusow

Editor-in-Chief

This morning at HBA Global Expo in New York, industry players gathered at the “New Perspectives in Beauty Retailing” to discuss key new trends in the multi-channel beauty shopping experience. Some of the highlights included the increasing popularity of e-commerce, mobile retail products—such as roving beauty trucks, flash sales, pop-up stores, in-flight luxury beauty stores and more. The conversation also discussed the latest news on the expanding Look Boutiques across the country. Additionally, experts offered advice for brands to combat the recent trend of “show-rooming” in which young, savvy shoppers try products on in their favorite store and then go home and do internet research to purchase online at the best price.

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